GMP Beverages

Divisions

Gray mackenzie & partners
Every brand a market leader.

GRAY MACKENZIE & PARTNERS is the leading distributor of licensed branded beverages in Abu Dhabi with the parent company having an experience of more than a century in the gulf region.

The marketing of licensed beverages in the Middle East involves special considerations not applicable elsewhere. Knowledge of, and sensitivity to, local customs and attitudes is essential, in addition to a full understanding of the regulatory issues involved.

GMP beverages

Our leadership is well established in both the On-Trade and Off-Trade channels. Two vital factors contribute to GMP Beverages’ market leadership. First, there is the unparalleled quality of our distribution and logistics functions – strengths fundamental to the success of ADMMI across many of its divisions. The second is an exhaustive local expertise, acquired over decades of successful operation in the Gulf.

In Retail Sales, GMP Beverages is the acknowledged market leader, with multiple solely owned outlets, at premium Abu Dhabi locations.

Information feedback from these outlets and other sources helps us to actively track demand. Electronic point-of-sale systems not only provide information for re-ordering and inventory control, but also keep us abreast of consumption trends. The data provided by our information systems helps us to advise principals on the dynamics of a market that is constantly developing and changing.

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We represent the world’s leading brands

We are proud to present one of the most comprehensive portfolios of branded beverages in the world. In every category of the drinks market, we represent the world’s leading brands.

GMP beverages